Study of the Ice Cream market

The global ice cream industry is large and growing, with yet more opportunities for market
development by key players and participants – including processors, equipment suppliers,
ingredient suppliers, packaging companies, international traders and retailers.
Some figures about the global ice cream market:

• The global ice cream market grew by 3.5% in 2009 to reach a value of $48,668.4 million.
• In 2014, the global ice cream market is forecast to have a value of $58,887.4 million, an increase of 21% since 2009.
• The global ice cream market grew by 2.8% in 2009 to reach a volume of 11,511.5 million liters.
• In 2014, the global ice cream market is forecast to have a volume of 13,261.9 million liters, an increase of 15.2% since 2009.
• Take-home ice cream is the largest segment of the global ice cream market, accounting for 39.7% of the market's total value.
• Europe accounts for 44% of the global ice cream market value.
• Unilever is the leading player in the global ice cream market, generating a 16.6% share of the market's value. (source: Datamonitor 2011)

Segmentation is designed by sizes and distribution mode:
Size: Sticks, cones, jars
Distribution: GMS, takeaway
Here are some brands competing in the Ice cream global market:

Brand	Global Brand Principal
Magnum, carte d’or, vinetta, cornet, solero, Miko…	Unilever
La laitière, Gervais (extrême), mystère…	Nestlé
HäagenDazs	General Mills
Mars	Mars, Inc
Flipi	Rolland