Ice cream is a well-liked icy food that is prepared from multiple mixtures of cream and milk to which we add several flavors and some colorful chemicals. In the last century, this industry has known a tremendous growth all around the globe. There are many well known brands that are specialized in making high quality ice creams, and that operate in several markets around the world. According to a market analysis, the worldwide Ice cream market is expected to grow by approximately 12% by the end of 2012, and the global turnover will be around 38 billion$.
This outstanding growth has been the results of customer incessant demand increase in the last century; for example, the American consumers spend 1/3 of their food budget on products that bring pleasure and that are mainly used for enjoyment purposes; the truth be told is that up to 10 billion$ or 28% of the global ice cream market was made up from impulse purchases. This can be taken as a good sign for all the ice cream franchises who have interpreted this information in a way that the demand will still increase; and that they need to gain advantage over the competitors only by offering several flavors with many original tastes.
I scream, you scream, everybody screams for ice cream. Large actors of this industry are positioning themselves as an affordable pleasure; some others adapt their stores or shops for family visitors, in a way that they try to offer to their customers a family friendly experience by introducing some entertainment for the children, large seating areas, and several colorful packages designed for this category just to boost their sales. Thus, does an ice cream brand still an attractive business to start? Taking the information given above, how would you see the future of this industry?
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